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ciao è perfetta per il ragù
Why Ciao – Il Pomodoro di Napoli is perfect for your ragu 1024 576 Alessandra

Why Ciao – Il Pomodoro di Napoli is perfect for your ragu

Ragu in Naples is a must that is prepared well in advance and is eaten on Sundays. What makes the difference is its very long cooking time. That’s exactly why for it we need a selected raw material that keeps and enhances its characteristics during this process. The tomato puree from Ciao – Il Pomodoro di Napoli has what it takes for a perfect ragu. Here is why.

Pork chops, gnocchi, baked pasta, meatballs or simply broken ziti: ragu is the tradition par excellence on the Neapolitan festive dining table.

A so great uniqueness needs a tomato that best expresses all the characteristics of the Neapolitan style that this sauce enhances. From patience to vitality, through complexity and versatility, the ragu expresses Naples to 360 degrees and only a tomato that comes from the South of Italy can hold its so many nuances.

Tomato puree and tomato pasta are the flagships ingredients that together with the meat that make the Neapolitan ragu so an unmatched recipe.

To hold the hours long cooking time of this sauce, the tomato puree must be :

  • dense,
  • compact,
  • sweet,
  • slightly acidic,
  • with a fresh and natural tomato flavor,
  • and without adding anything else.


This identikit of the perfect sauce for the ragu goes well with the characteristics of the tomato puree made by Ciao – Il Pomodoro di Napoli with only partially evaporated tomato juice.

To guarantee their fresh and sweet taste, the tomatoes are harvested at the right point of ripeness and processed after just a few hours to keep all the specificities of the climatic environment of the South of Italy. The tomato puree from Ciao – Il Pomodoro di Napoli is therefore an excellent help in the kitchen, but above all it is suitable for the preparation of any traditional recipes.

The quiz of Ciao – Il Pomodoro di Napoli 1024 576 Alessandra

The quiz of Ciao – Il Pomodoro di Napoli

To celebrate the first edition of Pizza Village in Milan, which will be held from November 5 to 8, Ciao – Il Pomodoro di Napoli has a little surprise in store for you: a game to play together, strictly staying at home, like all the other activities of Pizza Village Home.
Here’s what will happen.
A Neapolitan-scented game is ready to greet all the friends of Ciao – Il Pomodoro di Napoli and Pizza Village Home.
No masks or other protection measures are needed to play with Ciao – Il Pomodoro di Napoli: you just need your knowledge about the Neapolitan pizza.

Four questions for as many curiosities about the Neapolitan pizza technique will go with you during the event days, from 5 to 8 November. You will find the questions in the Instagram and Facebook stories of Ciao – Il Pomodoro di Napoli.
To give your answers, simply reply in Direct or Messenger.

The four quizzes will be told by two master pizza makers of excellence

Davide Civitiello of Rossopomodoro and Vincenzo Capuano of the Vincenzo Capuano Pizzeria in Naples.

These will be short open-ended questions (i.e. a simple yes or no will not be enough)
A nice surprise will reward those who will answer correctly.

So don’t miss our stories… and of course have a good pizza!

Pizza Village Home
Ciao – Il Pomodoro di Napoli is the protagonist of Pizza Village Home 1024 536 Alessandra

Ciao – Il Pomodoro di Napoli is the protagonist of Pizza Village Home

Ciao – Il Pomodoro di Napoli is the protagonist of Pizza Village Home, the new and strictly social distancing-proof edition of the Napoli Pizza Village which will take place from 5 to 8 November 2020, thanks to Glovo’s contribution too. Find out how the Madonnina of Milan Cathedral and Saint Januarius Patron Saint of Naples can meet in an event!

A true Neapolitan pizza, prepared by the best Neapolitan pizza makers in the traditional or gluten-free version, and naturally enriched by the unique flavors of Ciao tomatoes: this is the identikit of the pizza ready to taste at the Pizza Village Home directly from the comfort of your home. In short, a pizza equal in all respects to that of the Napoli Pizza Village, but without the need of taking the train to reach Campania.


Just book your preferred specialties on and have it delivered to your home.
The Neapolitan pizza makers are ready to leave for the Lombard capital to revive the party atmosphere that only the Neapolitan pizza and the Napoli Pizza Village can give.

Ready to join?

To do it just stay at home, use Glovo, choose a pizza prepared with Ciao tomatoes and wait for delivery!
You will receive at your home a handy box with so many products to taste, including our peeled tomatoes!
The event will be accompanied by a number of other social media events.
Follow us on the Facebook page of Ciao – Il Pomodoro di Napoli and on the home page of Pizza Village Home to discover them with us!

accademia niko romito
The fitting partnership between the Niko Romito Academy and Ciao – Il Pomodoro di Napoli 1024 536 Alessandra

The fitting partnership between the Niko Romito Academy and Ciao – Il Pomodoro di Napoli

The fitting partnership between the Niko Romito Academy and Ciao – Il Pomodoro di Napoli aimed to explore all the frontiers of taste is stronger and stronger! This is where you can fully savor all the creativity of the red-dressed cuisine.

The marriage between the professionalism of the chefs of the Niko Romito Academy and the products from the land of Vesuvius made by Ciao – Il Pomodoro di Napoli gets happier and happier.

The partnership

A mixed partnership revolving around the catering and cooking courses of the Advanced Training and Professional Specialization School and the four taste corners of the Academy where you can explore all the creativity of the chefs and students of Niko Romito’s team.

Four are indeed the restaurants directly linked to the Niko Romito Academy where you can experience all the versatility of the products from Ciao – Il Pomodoro di Napoli.

The reastaurant

– Spazio Niko Romito Bar e Cucina in Rome: Niko Romito’s Italian bar which combines pub with home kitchen, tea room, cafeteria, dessert corner, bakery and food shop.

– Spazio Rivisondoli: A place full of memories where the cuisine linked to the territory is king

– Spazio Niko Romito Milano: A place of choice just a stone’s throw from the Duomo combining intimacy and elegance in the kitchen too

– Alt la Stazione del Gusto in Castel di Sangro: An informal space for a break during a journey, from breakfast to snack, up to the purchase of take-away specialties

The tomato-based dishes served in all of the Niko Romito Academy’s taste corners are made with products by Ciao – Il Pomodoro di Napoli.

For those wishing to experience all the creativity in the kitchen hidden in an aluminum tin, all that remains is to book a seat at the table!

murales davide Arpaia
Street Food and Street Art blend in a wall painting 1024 576 Alessandra

Street Food and Street Art blend in a wall painting

A journey between the pizza’s white art and the popular creativity par excellence – the street art – closes today, July 22, 2020! The new facade of the Istituto Comprensivo Michelangelo Ilioneo in Bagnoli, fully painted with the mural crafted thanks to the partnership between the Costantino Cutolo Foundation, the City of Naples and Ciao – Il Pomodoro di Napoli, will be unveiled today, at noon. But what does the tomato have to do with painting? We tell you everything here.
The story

In the beginning, there was the Pizza Village

As we know, the latest edition of the Napoli Pizza Village was held in 2019. And precisely during the celebration of the world’s most beautiful pizza, the stand of Ciao – Il Pomodoro di Napoli greeted a fascinating contest that challenged the most creative writers of the Neapolitan area. Four young talents selected among many others through a first online demonstration phase requesting the submission of their arts portfolio.

Of the four artists in contest on the promenade of Naples, Davide Arpaia was then declared the winner as the best proponent of the link between pizza and tomato, receiving the opportunity to “put his hands” on a public building owned by the City of Naples. No night trips carrying the spray paint hidden in the bag then, but a true and real mural to enliven in September the coming back to school for many boys and girls of the Neapolitan suburbs.

The wall painting:

The work crafted by Davide Arpaia on the facade of the Istituto Comprensivo Michelangelo Ilioneo shows a tomato plant that climbs between the windows of the classrooms and yields books (i.e. culture). And the word “culture” is here the keystone that joins the attention to the youngest (one of the great goals of the Costantino Cutolo Foundation), and the cultural legacy so perfectly embodied by pizza and tomato.

If you are curious to discover the colors of this artwork, just take a look here at the

“Street art is an artistic avant-garde able that inspire to think with irony, sarcasm and elicitation about the evils, defects and contradictions of modern society. A movement that reveals in advance trends and predicts the taste of people acting in the communities. A street art popular and democratic like pizza, of immediate enjoyment and strong impact,” said Lino Cutolo.

le latte di Ciao - il pomodoro di Napoli
The cans of Ciao – Il Pomodoro di Napoli: beyond the usual packaging 1024 768 Alessandra

The cans of Ciao – Il Pomodoro di Napoli: beyond the usual packaging

How does Ciao tomato arrive on our dining tables as fresh as just harvested?
Part of the credit goes to its packaging. Let’s discover the secrets of tinplate packaging together.

We are used to seeing Ciao tomatoes in our pantries or handling them while preparing pizzas or other recipes, but perhaps not everyone knows that that simple metal cylinder is a high-tech product full of virtues.

The advantages of tinplate

  • Ciao cans are made from tinplate, a material that allows
  • To increase the durability of a food giving it a natural long-shelf life, if pasteurized
  • To maintain the organoleptic characteristics of the product
  • Thus reducing waste
  • And finally, tinplate packaging is environmentally friendly as it is infinitely recyclable.


Every detail is important to assure the success of your creations, and CMDO takes care of its tomatoes from the field to the dining table!

Saluti da Napoli
“Greetings from Naples: Ciao’s hold mail starts 1024 576 Alessandra

“Greetings from Naples: Ciao’s hold mail starts

Would you like to be the protagonist of our messages in a bottle from the Campania sun? Take part in ‘Saluti da Napoli’ (Greetings from Naples), the new social media initiative of Ciao – Il Pomodoro di Napoli. Find out how here.

Opening a preserve tin from Ciao – Il Pomodoro di Napoli is like holding in your hands a thread connecting you to Naples, a postcard that comes directly from the Vesuvius. This is how the new social media initiative ‘Greetings from Naples’ was born.

There is a bit of Naples in anything which is authentic, true, simple, but well done. And thanks to our true tomato you can feel a little bit at home everywhere in the world, or celebrate your Neapoletanity slice simply with a dish.
Meatballs, pizza, pasta, vegetables, fish, meat – many are the traditional recipes that you can prepare with our preserves.

Why not share happy thoughts in this way?

This is how the ‘Greetings from Naples’ initiative was born.
To participate just take a picture with our products and your recipes and post it on Instagram with the hashtags #salutidanapoli and #ciaopomodori.
Every week we will choose one of the greetings received to make it the postcard that we will send to all our friends on Facebook and Instagram, resharing the pictures and the creations in them depicted.
It’s going to be fun! Ready?”

Gallery Napoli Pizza Village 2019
Napoli Pizza Village 2019: The photo report 1024 536 Alessandra

Napoli Pizza Village 2019: The photo report

In the 2019 edition of the Napoli Pizza Village, Ciao – Il Pomodoro di Napoli gave the rightful place not only to the artisans, supplying them with a plenty load of 15,000kg of product for all the treats of the event, but to the pillars of its production too: the ladies of the Vesuvius who every day they work to bring the excellence of Southern Italy to the world. Here is the photo report of an evening as first ladies.

A truly exceptional evening took place during the 2019 edition of the Napoli Pizza Village: a party within a party!


The Big Family of Ciao – Il Pomodoro di Napoli gathered around the dining table: a symbol of the Neapolitan conviviality, with a great desire to party.

The table was naturally set with the best Neapolitan pizzas: these of the Napoli Pizza Village, baked by the artisans of Ciao – Il Pomodoro di Napoli.

Ciao is a company that puts technology at the service of tradition. And this is why our workers are essentials: they represent the popular experience that cannot be separated from innovation.




And with their smiles they made the pizza party par excellence even more special, as every day their truthfulness makes our company a big family.


Ciao si prepara al Napoli Pizza Village 2019 1024 1024 Mariangela

Ciao si prepara al Napoli Pizza Village 2019

Dal 13 al 22 settembre, prenderà il via un nuovo appuntamento con il Caputo Napoli Pizza Village, la più grande vetrina partenopea sul mondo della pizza napoletana. Anche quest’anno Ciao si conferma tra gli sponsor della manifestazione, preparandosi a diventare il pomodoro ufficiale della kermesse e del Campionato Mondiale del Pizzaiolo che decreterà il miglior artigiano dell’arte bianca del 2019.

Mentre si definisce al meglio il calendario di appuntamenti, Ciao continua a dedicarsi instancabile alla produzione 2019, anch’essa protagonista del Napoli Pizza Village di quest’anno con l’iniziativa Ci vediamo al campo che vedrà pizzaioli provenienti da tutti il mondo, ospiti sul “campo” della Compagnia Mercantile d’Oltremare. Un viaggio che parte dagli Stati Uniti, Taiwan, Corea e arriva fino ai campi agronocerini per toccare con mano il pomodoro più buono che ci sia.

Dopotutto, la materia prima d’eccellenza è alla base di una kermesse così importante che vedrà, come ogni anno, impegnate circa 50 pizzerie con oltre 120.000 pizze sfornate.

Seguite tutti gli aggiornamenti sui canali social ufficiali di Ciao: vi aspettano giornate ricche di eventi, buon cibo, tradizione e divertimento.

Vi aspettiamo al Lungomare Caracciolo a partire dal 13 settembre!

TuttoFood Milano 2019, tra tradizione e bontà 1024 512 Mariangela

TuttoFood Milano 2019, tra tradizione e bontà

Milano si accende sotto i riflettori del buon cibo e in questi giorni si trasforma nel cuore pulsante del settore enogastronomico internazionale grazie a TuttoFood 2019.

Anche quest’anno Ciao è tra i protagonisti che affolleranno il polo della Fiera di Milano per presentare i suoi prodotti e le sue delizie in questa vetrina d’eccellenze mondiali, e lo fa con una prelibatezza che sta già conquistando tutti: E purpett’ comm e’ na’ vot di Simone Fortunato.

Carne macinata di bovino, pane raffermo, uova, formaggio, pinoli, uvetta sultanina, aglio, sale pepe e prezzemolo: tutti gli ingredienti della vera tradizione partenopea. Ma il vero segreto della loro bontà è la doppia cottura che termina nell’avvolgente salsa di pomodoro Ciao. Come resistere?

TuttoFood non è solo buon cibo, ma anche workshop, seminari, convegni e meeting accomp che completano e declinano il food Made in Italy in tutte le sue sfumature.

Per tutti gli appassionati, i polpetta addicted e gli esperti di settore, vi aspettiamo ancora oggi al Padiglione 7 – Stand H10.