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Cibus 2022
Ciao – Il Pomodoro di Napoli at Cibus 2022 810 450 Alessandra

Ciao – Il Pomodoro di Napoli at Cibus 2022

The great event season of Ciao – Il Pomodoro di Napoli goes on with Cibus 2022 that will be held at the Fiere di Parma Exhibition Complex from 3 to 6 May 2022.
Let’s find out what’s new and waiting for us at Hall 5 Stand C032


Cibus is an International Food Exhibition and the reference tradeshow for the Italian food industry where the best of the made in Italy finds its highest expression.
The 2022 edition will be a particularly interesting edition for Ciao – Il Pomodoro di Napoli as it will touch on topics such as:
– the relationship between industry and distribution
– the role of the agricultural supply chain for the profitability of businesses,
– the catering of the future and the role of PDO and PGI products in the product ranges.

For a company that is a leader on every continent and produces PGI products such as peeled tomatoes and PDO products like the San Marzano tomato, the 21st edition of this international agribusiness fair will therefore be the right event to tell Ciao’s big news!

Ciao – Il Pomodoro di Napoli brings indeed to Parma its new image made of colors that recall both the concrete values of tradition and the uniqueness of a brand that, addressing professionals, has been able to achieve the goal of bringing the know-how of Southern Italy all over the world, while maintaining the veracity of those who live in contact with their land.
These elements will be the absolute protagonists within the events that will alternate at the stand during the days of Cibus, to tell the line we want to follow where past, present and future travel in one direction!

Pizza Senza Frontiere
Ciao in Rome for “Pizza senza frontiere”! 810 450 Alessandra

Ciao in Rome for “Pizza senza frontiere”!

Ciao – Il Pomodoro di Napoli is always at the side of Italian and international pizza makers to hold high the flag of pizza excellence. The next stop of this mission will be on April 25-26 at the Polo Fiere in Rome for Pizza Senza Frontiere, the first world challenge between artisans of the year.
Here’s what awaits us

2 days of challenges
10 categories in competition
250 competitors
400,000 square meters of kermesse
These are the numbers of an event that will involve the key international players of the food industry, and among them obviously Ciao – Il Pomodoro di Napoli, since the Neapolitan pizza will be one of the most fascinating categories of this two-day event.

The 10 challenges will cover

– Roman-style tray pizza
– Peel pizza
– ‘Al mattarello’ round pizza
– Four-hand pizza on Roman specialties
– Surprise pizza – Mystery box
– Classic pizza
– Neapolitan pizza
– Pizza by the meter
– Pizza freestyle, single
– Pizza freestyle, team

Pizzas will be judged based on:

– their baking
– taste/matching
– appearance
The judge at the oven will evaluate the dexterity/cleanliness/handiness/manner of working giving a score from 1 to 100.

All first place winners in each category will join the final match of Master Pizza Champions, the first talent show dedicated to the White Art of baking.

There will also be 3 category prizes.

Pizza in pink: for the woman pizza chef who will receive the highest score in one of the competition categories.

Emerging pizza chef: for the under 30 pizza maker with the absolute highest score in any of the competitions.

King of Roman Pizzas: awarded to the pizza maker who will get the best overall result as the sum of the scores of the different competitions involving Roman pizzas (tray, peel, ‘al mattarello’ round pizzas).

All we have left to do now is to wish the best of luck to all competitors and wait for the names of the next champions!

Follow us on our social media to meet them!

Ciao at Gulfood ’22 810 450 Alessandra

Ciao at Gulfood ’22

Gulfood ’22 goes on. Lots of surprises, lots of pizzas and lots of Neapolitan and Made in Italy excellence. Here’s what awaits us during these days at the World Trade Center Za’abeel – Hall 4 Stand Z4 – F34

A great all-pizza based excitement – this is Gulfood 2022.

The 4 pillars of the Neapolitan White Art – Ciao – Il Pomodoro di Napoli, Mulino Caputo, Sorí and Olitalia – have joined their forces to create the House of Pizza.

What is the House of Pizza?

A temple dedicated to Made in Italy excellence just in the heart of the Dubai World Trade Center.

Hundreds of Neapolitan specialties seasoned with Ciao tomatoes, Olitalia olive oil, and Sorí mozzarella, and made with Mulino Caputo flours will be taken out of the oven in our House of Pizza at Gulfood till February 17th.

Simone Fortunato of Pizzeria Diaz will be the event champion and will delight us with Neapolitan classics: Margherita and Marinara.

Great excitement too for his famous Neapolitan meatballs seasoned with ragout made with Ciao tomatoes.

The sweetness of Ciao tomatoes from Vesuvius is a plus that, together with the meat flavor, makes the sauce really tasty.
This way, the meatballs of Pizzeria Diaz bring together the mastery of the traditional recipe and the excellence of a condiment with the right acidity, flavor and consistency.

We will also be able to appreciate the skills of Vincenzo Capuano that will offer us a breath of contemporary White Art.

If you want to dive into a sea of Neapolitanity, you just have to come and see us: you will certainly have a taste of the most authentic and tasty dishes of all time!

Ciao and the love for know-how in the brand’s new commercial 1024 536 Alessandra

Ciao and the love for know-how in the brand’s new commercial

Ciao revolutionizes the concept of the canning industry with a new commercial dedicated to the love behind a job well done.
Discover what passion for excellence can do!

What is quality made of?

We’ve always told how the Ciao method mixes tradition with innovation in a production method rooted in the home culture of Southern Italy, but renovated with a touch of technological accuracy.

Accurate checks, a product selection that starts right from the field, incessant relationships with the entire supply chain, sample checks during the production process and after packaging.

This is what has been told so far and that will never change.
But behind a quality product there is much more.

There is the passion of a family that for generations has been nurturing the culture of Southern Italy and works to take the know-how of its South all over the world.
There is the pride of a close-knit group of workers who are aware that they are carrying on the tradition.

There is the warmth of Southern Italy, like that embodied by our “Ladies of Vesuvius”, the Campanian moms who look after our red gold, supervising the methodical work of the machines of our plant.

Why a new Ciao commercial?

Because we want to tell as CMDO focuses on the quality of the raw material, which is handled with the same care that is reserved for a family member.

Because we want to tell that we at Ciao – Il Pomodoro di Napoli make our products together with those who choose the quality of Made in Italy and Made in the South, thinking that what will arrive in the pantries of artisans around the world must represent the pride of a country that in terms of food culture can and will always have its say.

Watch the video here

cercasi chef
Testimonials wanted! 810 450 Alessandra

Testimonials wanted!

Ciao Pomodori is looking for dishes, kitchens and artisans passionate about tradition and innovation to best represent all the passion of Southern Italy at the dining table. Here’s how to become the new Ciao face for your region!

Ciao Pomodori is getting closer and closer to pizza makers, cooks and chefs who every day interpret all of Italy’s passion for good food and for the Prince of Made in Italy recipes: the tomato.

That’s why the new faces of Ciao – Il Pomodoro di Napoli can only be the artisans and enthusiasts who every day make Italy’s cuisine great and famous all over the world.

Here’s the identikit of the faces we’re looking for!

Italian chefs, cooks and artisans ready to let us into the kitchens of their restaurants and show us one of the specialties of the house in which basic ingredients and tomatoes exalt each other.

Our video staff will come on the spot to promote artisans, menus and restaurants.

Applying or participating in our initiative is simple. Just upload one or more stories on your Instagram profile and mention @ciaopomodori.

The video can be about the story of a tomato-based recipe, or a cooking philosophy, or an anecdote to tell the all-Italian passion of your restaurant for its tomato specialties.

Ciao – Il Pomodoro di Napoli will collect and share all these stories on its channels and its staff will select one dish and one restaurant per region that will be featured in videos to be shared and promoted on its channels.

Do you feel full of passion for Italy?

We are waiting for your video application through Instagram stories

Ciao at TuttoFood 2021 810 450 Alessandra

Ciao at TuttoFood 2021

Not only Cologne, October includes a second face-to-face appointment with the world of catering excellence: from 22nd to 26th Milan will be the setting for a new live event: TUTTOFOOD, the B2B trade fair for the entire agri-food sector.



TuttoFood is one of the world’s most important reference points for producers and distributors of quality products for the entire food and beverage chain.

Italy is once again the cradle of culture, meaning as tradition, know-how and expertise.


To be the protagonist


Ciao – Il Pomodoro di Napoli could not fail to be the protagonist of such an important event, since the mission of TUTTOFOOD is the enhancement of high quality products.

Product innovation, market trends and training: these are the themes of the 2021 edition that will give Ciao – Il Pomodoro di Napoli the opportunity to show the ability of Southern Italy to bring together tradition and technological and qualitative evolution.



We look forward to seeing you at Hall 18 stand L40 L36″

Ciao ad Anuga 2021
Ciao at Anuga 2021 1024 550 Alessandra

Ciao at Anuga 2021

It will be a month full of travel the October that awaits Ciao – Il Pomodoro di Napoli. From 9th to 13th October, Ciao will be in Cologne to join the first post-pandemic face-to-face edition of Anuga.

The big international stages


All over the world there is an atmosphere of rebirth after the hard times of the last years. For Compagnia Mercantile d’Oltremare, of which Ciao – Il Pomodoro di Napoli is the main brand, it’s time to set off again toward the big international stages to tell the story of Southern Italy’s know-how.

The first stop

The first stop will be in Cologne from 9th to 13th October for Anuga, the world’s leading trade fair for the food and beverage industry, an essential showcase to present the brand’s innovations and the key points that make Ciao – Il Pomodoro di Napoli at the same time both traditional and state of the art in terms of food safety technologies, environmental protection policies and energy and resource saving practices.



Anuga will be a double event that will let Ciao to tell its story both face -to-face and in streaming, through the Anuga@Home platform and the many initiatives and stories to follow via social media on Facebook and Instagram business profiles.
Many novelties await Anuga guests at HALL 11.2 – STAND E 046

pomodori pelati
Peeled tomatoes of Naples: a processing method unique in the world 1024 550 Alessandra

Peeled tomatoes of Naples: a processing method unique in the world

What makes so precious and traditional the processing method of our peeled tomatoes? Let’s discover together four of the reasons that make the working of our peeled tomatoes so unique

A method inspired by the way in which Southern Italy’s housewives traditionally preserve tomatoes for the winter. This is the inspiration behind the working process that makes unique the Southern Italy’s tomatoes such as those of Ciao.

But what’s so special about this methodology?

Here are three useful details to tell about it that cannot go unnoticed.

The processing of tomatoes from Southern Italy is unique because:

the tomato harvesting process is still tied to artisan dynamics, and is a true ritual that is renewed every year during the summer months.

the work in the fields and the contact with the farming community of the canning industry remain indispensable and even if technology will never replace tradition, it can be used to perfect and preserve the quality of the final product.

the canning process takes place immediately after the harvest and not longer than 6 hours after the fruit has been detached from the plant. This ensures that our tomatoes can maintain all the characteristics of a freshly harvested product even after 3 years of storage.

In short, the quality of the peeled tomatoes from Southern Italy is the result of an inseparable combination of agricultural know-how and technological progress that cannot be replicated anywhere else in the world.

IGP e Ciao
IGP: Ciao – Il Pomodoro di Napoli in defense of tradition 1024 536 Alessandra

IGP: Ciao – Il Pomodoro di Napoli in defense of tradition

While preserving its mission tied to exporting the know-how of Southern Italy to more than 95 countries, Compagnia Mercantile D’Oltremare (CMDO) – with its main brand Ciao – Il Pomodoro di Napoli – keeps a strong bond with the territory.

After all that between the tomato and Southern Italy as its chosen homeland is a long love story whose roots go back over the centuries.

Tomato arrived in Italy in the Sixteenth century as an ornamental plant being soon adopted by all Italian courts.

Its fruits were round and yellow.

In the next three centuries, thanks to the know-how of our farmers, the fertility of our land and some lucky action of Darwinian selection, tomato gradually evolved into an edible fruit, long and red.

And now we arrive at the beginning of the Nineteenth century, in Naples, where the San Marzano tomato will grow: long, red and extremely tasty.

Soon the Campanian housewives discovered that it was possible to preserve tomatoes in order to bring summer to the dining table all year round.

So at the beginning of the nineteenth century from the skills and care of the Campanian housewives the artisanal tradition of the tomato preserve was born.

It is exactly from this artisanal manufacture that the modern industrial preservation process adopted in the 1900s by Francesco Cirio comes, as testified by (and not by chance) the indication on the label of the words “Pomodoro Napoli”.

And it is this passage that makes us understand how the peeled tomato is closely tied to the canning process that makes it famous all over the world and therefore to the Neapolitan territory where it all began.

For this exact reason the founder of CMDO, Lino Cutolo, in 2014 formed a committee presided by him aimed to protect the peeled tomato and to push for the award by the European Union of the IGP status (i.e. protected geographical indication) to this unique product, making himself the promoter of the protection label.

Why do we need a trademark to protect the peeled tomato?

The IGP is a recognition that strongly binds a product to its territory. The link can be of two types

that between organoleptic characteristics of a product and its geographical origin and

the link between a processing method and the culture of the territory of origin.

As we have seen, the process of preserving long tomatoes has been closely tied to the Neapolitan tradition for more than a century, precisely because of the link between the product and the traditional preservation method borne in Campania.

People believe that Neapolitans know how to work this product better than others as Naples is the home of pizza and tomato macaroni too.

The story started in 2014 by Lino Cutolo, patron of CMDO, continues in March 2021 with the Mipaaf – the Ministry of Agriculture and Forestry – accepting the request for recognition made by Campania’s canners, starting the procedure for the creation of an IGP Pelato di Napoli to protect and defend the product from unfair competition on the international markets, where Naples is practically synonym of the whole of Southern Italy.

This is a marketing operation aimed to protect the peeled tomato from possible foreign counterfeiting, putting under cover a unique way of working the tomato that gives prestige and safeguard to the entire sector of Southern Italy and agricultural processing of this product, a true prince of authenticity.

“Only by bringing the uniqueness of our know-how to the world – concludes Lino Cutolo, founder of CMDO – will we be able to give new breath to a market that is strongly at risk of decline, but which deserves all the laurels of the identity that only tradition can give!

Pizza Village
Pizza Village and Ciao: back to Naples 810 450 Alessandra

Pizza Village and Ciao: back to Naples

Ciao – Il Pomodoro di Napoli continues its tour to tell the world about the ancient Neapolitan recipe of the truest pizza and does so as the protagonist of Pizza Village, obviously in a safely manner as required by these social distancing times. Here is the road map of the journey and the next stages.

Ciao is at the forefront of the new Napoli Pizza Village format too: Pizza Village Home, which aims to bring a slice of Naples to the whole world, always in full safety!
Ciao’s role has been and will continue to be that of the official tomato of the veracity of Neapolitan pizza in all the stages of its world tour.

Palermo and
New York
These are the routes covered so far by the delivery version of the pizza format that combines tradition and innovation.
Tradition is that of a simple and ancient recipe just as simple and ancient as are the ingredients used to make it. Innovation is that of a different way of telling the story, wherever it is enjoyed through new ways of interaction.

However, after so much going around, now is time to return home, to Naples.
The new leg of the tour, the most eagerly awaited, will therefore be the capital of Campania, on June 3-6.

Vincenzo Capuano
I Re di Napoli
Pizzeria 3.0 – Ciro Cascella
Napoli 1820
Cicciotto Pizzeria
Antica Pizzeria Da Gennaro
Pizzeria Errico Porzio
Federico Guardascione
Antica Pizzeria Vesi
Gino e Toto Sorbillo
L’Antica Pizzeria Da Michele
Dalle Figlie di Iorio
Lucignolo Bella Pizza

These are the artisans who for 4 days will open the doors of their homes – their pizzerias – proposing unpublished recipes and many surprises exclusively for the days of the Pizza Village, finally to be enjoyed at the table in Neapolitan restaurants!

The Southern know-how of Ciao – Il Pomodoro di Napoli and its master pizza makers, after having served as a common thread for all the fans of the world, comes back to look at Vesuvius, confirming pizza as a dish that gives joy everywhere: in the street, at home and now again in the pizzeria!