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pomodori

Pizza Village
Ciao il pomodoro di Napoli sponsor del Pizza Village 810 450 Alessandra

Ciao il pomodoro di Napoli sponsor del Pizza Village

Dal 17 al 26 giugno Ciao – il pomodoro di Napoli sarà ancora una volta uno dei protagonisti principali del Napoli Pizza Village come brand sponsor della manifestazione. Si prospetta un’edizione 2022 all’insegna della voglia di stare insieme e della cultura della mediterraneità. Ecco cosa accadrà!

Ciao il pomodoro di Napoli riparte dalla città della pizza per dare centralità all’arte del pizzaiolo, patrimonio immateriale dell’umanità e da sempre focus della sua vision.

E proprio Napoli e il Pizza Village saranno l’occasione per mostrare al mondo le novità del 2022. Del resto ogni anno più di 1 milione di visitatori  riempiono il lungomare partenopeo nei giorni della kermesse.

Cosa accadrà?

Per prima cosa sarà dato grande spazio al nuovo look e al nuovo logo che rendono sempre più al passo coi tempi l’amore per la tradizione che caratterizza la filosofia di Ciao – il pomodoro di Napoli.

L’altra novità è la sempre maggiore attenzione del brand alla sana alimentazione e alla dieta mediterranea , frutto di una green policy sempre più stringente.

Proprio per questo all’interno dello stand Ciao, che si troverà al centro della rotonda Diaz, verrà allestito un percorso multimediale che avrà per titolo “Il re della Dieta Mediterranea”. All’interno dello spazio  una raccolta di contenuti video racconterà tutte le sfumature di quel piccolo miracolo del Mezzogiorno che è ancora “fare i pomodori”, seppur con l’ausilio della tecnologia al servizio della qualità!

All’interno dello stand Ciao, si parlerà naturalmente di pizza, di alta cucina, della tecnologia che sta dietro ogni latta e ci sarà spazio anche per la cultura della convivialità con una raccolta di fotografie a tema pizza direttamente dal pubblico del Pizza Village. Basterà infatti scattare una foto durante i giorni della festa che faccia pensare alla pizza napoletana e pubblicarla sul proprio feed Instagram con l’hashtag #ciaopomodori per rivedersi sui monitor del nostro stand!

Gulfood
Ciao at Gulfood ’22 810 450 Alessandra

Ciao at Gulfood ’22

Gulfood ’22 goes on. Lots of surprises, lots of pizzas and lots of Neapolitan and Made in Italy excellence. Here’s what awaits us during these days at the World Trade Center Za’abeel – Hall 4 Stand Z4 – F34

A great all-pizza based excitement – this is Gulfood 2022.

The 4 pillars of the Neapolitan White Art – Ciao – Il Pomodoro di Napoli, Mulino Caputo, Sorí and Olitalia – have joined their forces to create the House of Pizza.

What is the House of Pizza?

A temple dedicated to Made in Italy excellence just in the heart of the Dubai World Trade Center.

Hundreds of Neapolitan specialties seasoned with Ciao tomatoes, Olitalia olive oil, and Sorí mozzarella, and made with Mulino Caputo flours will be taken out of the oven in our House of Pizza at Gulfood till February 17th.

Simone Fortunato of Pizzeria Diaz will be the event champion and will delight us with Neapolitan classics: Margherita and Marinara.

Great excitement too for his famous Neapolitan meatballs seasoned with ragout made with Ciao tomatoes.

The sweetness of Ciao tomatoes from Vesuvius is a plus that, together with the meat flavor, makes the sauce really tasty.
This way, the meatballs of Pizzeria Diaz bring together the mastery of the traditional recipe and the excellence of a condiment with the right acidity, flavor and consistency.

We will also be able to appreciate the skills of Vincenzo Capuano that will offer us a breath of contemporary White Art.

If you want to dive into a sea of Neapolitanity, you just have to come and see us: you will certainly have a taste of the most authentic and tasty dishes of all time!

campagna video Ciao
La nuova campagna video di Ciao 810 450 Alessandra

La nuova campagna video di Ciao

Il pomodoro, e con lui tutta la solarità del Sud, è l’elemento principe della cucina italiana e non solo. Ciao crede che un po’ di Napoli ci stia bene in ogni menu e perciò ha deciso di dedicare la sua campagna video a tutte le specialità in rosso in Italia e nel Mondo.

 

Nella nuova campagna video di Ciao racconteremo il pomodoro in cucina attraverso tante sfumature

I nostri eventi ci portano a conoscere le realtà di tutti e 5 i continenti, del resto Ciao è presente in ben 95 paesi. Perciò nel nostro WORLD video tour, racconteremo non solo i nostri viaggi in giro per le fiere e i grandi eventi nel mondo, ma anche come il pomodoro può trasformare la cucina di ogni ristorante anche fuori dallo stivale.

Naturalmente la gastronomia italiana è quella che meglio si presta a raccontare la dolcezza del pomodoro napoletano.
Ogni mese perciò entreremo nelle cucine di tanti ristoranti italiani per vedere farci raccontare come nelle Regioni del Bel Paese si declini la passione tutta italiana per il pomodoro e darvi anche tante ricette e consigli per usare questo ingrediente in maniera tradizionale o innovativa dall’antipasto al dolce.

Lo faremo attraverso 2 rubriche : passione Italia e Menu d’autore

Vuoi partecipare anche tu ? Scopri come farlo qui 

E non dimentichiamoci la vocazione del pomodoro Ciao all’arte bianca.
Nella rubrica Ciao Unesco vogliamo omaggiare l’arte dei Pizzaiuoli Napoletani patrimonio dell’umanità con affettuosi ritratti.

Siete pronti a viaggiare con noi attraverso forni e fornelli ?
Seguiteci su Instagram Facebook e naturalmente YouTube!

Ciao and the love for know-how in the brand’s new commercial 1024 536 Alessandra

Ciao and the love for know-how in the brand’s new commercial

Ciao revolutionizes the concept of the canning industry with a new commercial dedicated to the love behind a job well done.
Discover what passion for excellence can do!

What is quality made of?

We’ve always told how the Ciao method mixes tradition with innovation in a production method rooted in the home culture of Southern Italy, but renovated with a touch of technological accuracy.

Accurate checks, a product selection that starts right from the field, incessant relationships with the entire supply chain, sample checks during the production process and after packaging.

This is what has been told so far and that will never change.
But behind a quality product there is much more.

There is the passion of a family that for generations has been nurturing the culture of Southern Italy and works to take the know-how of its South all over the world.
There is the pride of a close-knit group of workers who are aware that they are carrying on the tradition.

There is the warmth of Southern Italy, like that embodied by our “Ladies of Vesuvius”, the Campanian moms who look after our red gold, supervising the methodical work of the machines of our plant.

Why a new Ciao commercial?

Because we want to tell as CMDO focuses on the quality of the raw material, which is handled with the same care that is reserved for a family member.

Because we want to tell that we at Ciao – Il Pomodoro di Napoli make our products together with those who choose the quality of Made in Italy and Made in the South, thinking that what will arrive in the pantries of artisans around the world must represent the pride of a country that in terms of food culture can and will always have its say.

Watch the video here

Ciao ad Anuga 2021
Ciao at Anuga 2021 1024 550 Alessandra

Ciao at Anuga 2021

It will be a month full of travel the October that awaits Ciao – Il Pomodoro di Napoli. From 9th to 13th October, Ciao will be in Cologne to join the first post-pandemic face-to-face edition of Anuga.

The big international stages

 

All over the world there is an atmosphere of rebirth after the hard times of the last years. For Compagnia Mercantile d’Oltremare, of which Ciao – Il Pomodoro di Napoli is the main brand, it’s time to set off again toward the big international stages to tell the story of Southern Italy’s know-how.

The first stop

The first stop will be in Cologne from 9th to 13th October for Anuga, the world’s leading trade fair for the food and beverage industry, an essential showcase to present the brand’s innovations and the key points that make Ciao – Il Pomodoro di Napoli at the same time both traditional and state of the art in terms of food safety technologies, environmental protection policies and energy and resource saving practices.

 

Stand

Anuga will be a double event that will let Ciao to tell its story both face -to-face and in streaming, through the Anuga@Home platform and the many initiatives and stories to follow via social media on Facebook and Instagram business profiles.
Many novelties await Anuga guests at HALL 11.2 – STAND E 046

pomodori pelati
Peeled tomatoes of Naples: a processing method unique in the world 1024 550 Alessandra

Peeled tomatoes of Naples: a processing method unique in the world

What makes so precious and traditional the processing method of our peeled tomatoes? Let’s discover together four of the reasons that make the working of our peeled tomatoes so unique

A method inspired by the way in which Southern Italy’s housewives traditionally preserve tomatoes for the winter. This is the inspiration behind the working process that makes unique the Southern Italy’s tomatoes such as those of Ciao.

But what’s so special about this methodology?

Here are three useful details to tell about it that cannot go unnoticed.

The processing of tomatoes from Southern Italy is unique because:

the tomato harvesting process is still tied to artisan dynamics, and is a true ritual that is renewed every year during the summer months.

the work in the fields and the contact with the farming community of the canning industry remain indispensable and even if technology will never replace tradition, it can be used to perfect and preserve the quality of the final product.

the canning process takes place immediately after the harvest and not longer than 6 hours after the fruit has been detached from the plant. This ensures that our tomatoes can maintain all the characteristics of a freshly harvested product even after 3 years of storage.

In short, the quality of the peeled tomatoes from Southern Italy is the result of an inseparable combination of agricultural know-how and technological progress that cannot be replicated anywhere else in the world.

Pizza Village
Pizza Village and Ciao: back to Naples 810 450 Alessandra

Pizza Village and Ciao: back to Naples

Ciao – Il Pomodoro di Napoli continues its tour to tell the world about the ancient Neapolitan recipe of the truest pizza and does so as the protagonist of Pizza Village, obviously in a safely manner as required by these social distancing times. Here is the road map of the journey and the next stages.

Ciao is at the forefront of the new Napoli Pizza Village format too: Pizza Village Home, which aims to bring a slice of Naples to the whole world, always in full safety!
Ciao’s role has been and will continue to be that of the official tomato of the veracity of Neapolitan pizza in all the stages of its world tour.

Milan
Palermo and
New York
These are the routes covered so far by the delivery version of the pizza format that combines tradition and innovation.
Tradition is that of a simple and ancient recipe just as simple and ancient as are the ingredients used to make it. Innovation is that of a different way of telling the story, wherever it is enjoyed through new ways of interaction.

However, after so much going around, now is time to return home, to Naples.
The new leg of the tour, the most eagerly awaited, will therefore be the capital of Campania, on June 3-6.

Vincenzo Capuano
Fiorenzano
I Re di Napoli
Pizzeria 3.0 – Ciro Cascella
Napoli 1820
Cicciotto Pizzeria
Antica Pizzeria Da Gennaro
Pizzeria Errico Porzio
Fermento
Federico Guardascione
Antica Pizzeria Vesi
Gino e Toto Sorbillo
L’Antica Pizzeria Da Michele
Dalle Figlie di Iorio
Lucignolo Bella Pizza

These are the artisans who for 4 days will open the doors of their homes – their pizzerias – proposing unpublished recipes and many surprises exclusively for the days of the Pizza Village, finally to be enjoyed at the table in Neapolitan restaurants!

The Southern know-how of Ciao – Il Pomodoro di Napoli and its master pizza makers, after having served as a common thread for all the fans of the world, comes back to look at Vesuvius, confirming pizza as a dish that gives joy everywhere: in the street, at home and now again in the pizzeria!

Ciao e Pizza World Masterclass
Ciao and Pizza World Master Class 810 450 Alessandra

Ciao and Pizza World Master Class

Ciao wants to show how the Neapolitan pizza is an extremely popular dish and does so by becoming a partner of Pizza World Master Class, the master class about the Neapolitan homemade pizza which will be held in a streaming-only event on January 17th. Find out how to join in.
Imagine a team of excellent pizza-makers, a very famous pizzeria, the art of the Neapolitan pizza – now an UNESCO World Heritage, and excellent ingredients and you will have the mosaic of Pizza World Master Class, the master class about the Neapolitan pizza that will be held strictly online to comply with the current health regulations.
How to join?
Joining is very simple: you must register using the following links

 

https://fb.watch/2OXAIMex9Y/

https://fb.me/e/OGewl2nN

The seminar

The seminar will be held directly in Pizzeria Sorbillo, one of the most important restaurants in Naples.
Gino Sorbillo, Alessandro Condurro, Davide Civitiello, Enzo Coccia, will take turns at the workbench and at the wood oven to explain how to realize the homemade version of the most eaten dish in the world.
Pizza World Masterclass will show you the secrets of kneading and handling the dough, guiding you from the rising to the baking, in a true portrait of the Neapolitan pizza with its greatest stars.

This seminar will give the opportunity to home cooks to make a perfect pizza at home. Focusing on the home version of the pizza and the fact that you can watch it comfortably from your home are the main differences from usual similar events.

Ciao knows how the importance to show the proper techniques of the art of the Neapolitan pizza as in accordance with the principles proposed by the trade associations. Too many are the attempts of imitation and mystification of a dish that remains and will always remain Neapolitan and popular in its DNA.
See you on January 17th, don’t miss it!

Ciao è il pomodoro perfetto per la tua pizza
Why Ciao – Il Pomodoro di Napoli is perfect for your pizza 1024 576 Alessandra

Why Ciao – Il Pomodoro di Napoli is perfect for your pizza

How should it be the perfect tomato for a Neapolitan pizza? Simpler pizzas like Marinara or Margherita certainly need a product with the right balance in terms of consistency, sourness, freshness and flavor. Let’s see together why Ciao is the right choice for your wood oven.

With or without precooking? And how should the crushing be? More or less dense? As Margherita and Marinara are the simplest pizzas on the menu, the few ingredients that top them must match perfectly.
So, here are some helpful tips about what to ask of the tomato you choose for your White Art.

 

The identikit of the perfect tomato

Some prefer to cook the tomato before seasoning their Margherita or Marinara. However, this certainly deprives of freshness and Sun flavor the final result, as it implies a second cooking step.

At the same time, there exist in kitchen acidity regulators like sugar or corn starch that although natural they certainly alter the original taste of the topping.

So why not choose a tomato 100% compliant with the AVPN regulations of the true Neapolitan pizza?

The ‘Disciplinare’ of the true Neapolitan pizza

According to the Disciplinare della Verace Pizza – the official regulations that put in writing all the principles of the art of the Neapolitan ‘Pizzaiuolo’, now recognized as a UNESCO Intangible Heritage of Humanity, the tomato for the Pizza Marinara and Pizza Margherita must be
Fresh or peeled
If peeled tomatoes are used, they must be chosen between the Roma or oblong and San Marzano tomatoes
and then they will have to be drained and hand-crushed to obtain the right consistency and not to alter it.

In order to choose the tomato for the Neapolitan pizza, it is therefore necessary to take into account the following parameters.

Density: considering also the addition of other ingredients and the subsequent oven cooking, the tomato should not be too liquid or too dense

Freshness: a tomato such as Ciao, processed just a few hours after the harvest, allows to preserve all the flavor of a summer product

Acidity: in this case too it is necessary to attain a balance between the sugary and acid components of the vegetables, therefore they must be preserved at the right level of ripeness

Flavor: according to the Disciplinare, tomatoes must be already salted before being put on the dough disc. This means that the freshly opened product must contain the salt quantity necessary to take into account this step that precedes the baking in the oven.

Ciao – Il Pomodoro di Napoli is designed for Neapolitan and Italian traditional dishes and therefore has what it takes for an excellent pizza.

ciao è perfetta per il ragù
Why Ciao – Il Pomodoro di Napoli is perfect for your ragu 1024 576 Alessandra

Why Ciao – Il Pomodoro di Napoli is perfect for your ragu

Ragu in Naples is a must that is prepared well in advance and is eaten on Sundays. What makes the difference is its very long cooking time. That’s exactly why for it we need a selected raw material that keeps and enhances its characteristics during this process. The tomato puree from Ciao – Il Pomodoro di Napoli has what it takes for a perfect ragu. Here is why.

Pork chops, gnocchi, baked pasta, meatballs or simply broken ziti: ragu is the tradition par excellence on the Neapolitan festive dining table.

A so great uniqueness needs a tomato that best expresses all the characteristics of the Neapolitan style that this sauce enhances. From patience to vitality, through complexity and versatility, the ragu expresses Naples to 360 degrees and only a tomato that comes from the South of Italy can hold its so many nuances.

Tomato puree and tomato pasta are the flagships ingredients that together with the meat that make the Neapolitan ragu so an unmatched recipe.

To hold the hours long cooking time of this sauce, the tomato puree must be :

  • dense,
  • compact,
  • sweet,
  • slightly acidic,
  • with a fresh and natural tomato flavor,
  • and without adding anything else.

 

This identikit of the perfect sauce for the ragu goes well with the characteristics of the tomato puree made by Ciao – Il Pomodoro di Napoli with only partially evaporated tomato juice.

To guarantee their fresh and sweet taste, the tomatoes are harvested at the right point of ripeness and processed after just a few hours to keep all the specificities of the climatic environment of the South of Italy. The tomato puree from Ciao – Il Pomodoro di Napoli is therefore an excellent help in the kitchen, but above all it is suitable for the preparation of any traditional recipes.